Build Wealth,One Brick at a Time
Investing in Lego is more lucrative than gold, art and wine, according to a study by economists at the Higher School of Economics University.
11.2%
Avg. Annual Return
£1.7B
Estimated Investor-Held Lego
£500M+
Active Secondary Market
Proven Returns
Historical returns with near-zero correlation to markets, acting as a safe-haven in crises, with selected sets appreciating 200–1000%
Tangible Assets
Physical assets stored in climate-controlled, insured facilities. Full ownership with option for personal collection.
Expert Curation
Rigorous selection process focusing on rarity, condition, and market demand. Every set authenticated and graded.
How It Works
A sophisticated yet simple process designed for serious collectors and investors
Plan & Fund
We begin with a tailored investment strategy aligned to your goals, followed by secure transfer of capital to establish your portfolio.
Curate & Acquire
Our data-driven methodology selects a balanced mix of high-potential sets, sourced through specialist networks with full authentication and condition verification.
Store & Grow
Your collection is held in climate-controlled, insured facilities, with ongoing performance monitoring and support to realise returns at the optimal time.
Featured Case Study: Café Corner
A model that remains highly sought after by collectors, investors and display enthusiasts worldwide.
17-Year Value Appreciation
Indicative pricing based on typical sealed market transactions.
Investment Highlights
- Enduring Collector DemandCafé Corner has become a staple of serious LEGO collections. As more adult collectors enter the hobby every year, demand continues to grow faster than supply replenishes.
- Scarcity Increases Over TimeMost sets were built, displayed, or damaged. Sealed, well-preserved copies are now genuinely limited. Each year, the number of investment-grade units falls further.
- Consistent Upward Price MovementPrices have risen steadily since retirement, not in a short-term spike. From £69.99 retail to £2,461 today, driven by collector demand, not speculation.
- Display and Status ValueIts architectural profile and street-front presence make it one of the most recognisable Modulars on display shelves, driving continued resale interest and premium pricing for clean boxes.
Café Corner
Set #10182 • Modular Buildings
Released 2007 • Retired 2009
£69.99
Original Price
£2,461
Current Value
35×
Return Multiple
+3,416%
Total Return on Investment
Performance Comparison
LEGO investments consistently outperform traditional assets
* Based on indexed performance (1987 = 1.00). This comparison is based on the most recent large-scale professional study of LEGO resale performance, which examined market data from 1987 to 2015. Past performance does not guarantee future results.
What Our Investors Say
Real investors. Verified holdings. Documented returns.
"Started with £15k 3 years ago. My portfolio is now worth over £50k. The curation and storage service is exceptional."
David Ratten
Portfolio Growth: 233%
"The sets I invested in have already doubled in value, and it's only been one and a half years! Incredible returns!"
Linda Lisa Jay
ROI: 100% in 18 months
"The secure storage and insurance gives me peace of mind. My collection is safe while it appreciates in value."
Alan Grohman
Investor since 2021
Secure Storage & Full Insurance
Your investments are protected in our climate-controlled facilities with full market value insurance
Climate Controlled
Optimal temperature and humidity levels maintained 24/7 to preserve set condition
Catalogue-Precision Storage
Every set is barcoded, indexed, and tracked, ensuring fast retrieval and seamless sale when you choose to exit.
Full Insurance
100% market value insurance coverage protecting your entire investment