Build Wealth,One Brick at a Time
LEGO produces a limited batch of each set, then retires it. Once off the shelves, the most desirable sets become highly sought-after by collectors, and prices can rise dramatically.
As a result of this, discontinued LEGO sets have emerged as a recognised alternative asset, with returns that have quietly outpaced gold, art and wine.
As featured in The Guardian, Bloomberg & Higher School of Economics.
Featured Case Study: Café Corner
A model that remains highly sought after by collectors, investors and display enthusiasts worldwide.
17-Year Value Appreciation
Indicative pricing based on typical sealed market transactions.
Investment Highlights
- Enduring Collector DemandCafé Corner has become a staple of serious LEGO collections. As more adult collectors enter the hobby every year, demand continues to grow faster than supply replenishes.
- Scarcity Increases Over TimeMost sets were built, displayed, or damaged. Sealed, well-preserved copies are now genuinely limited. Each year, the number of investment-grade units falls further.
- Consistent Upward Price MovementPrices have risen steadily since retirement, not in a short-term spike. From £69.99 retail to £2,461 today, driven by collector demand, not speculation.
- Display and Status ValueIts architectural profile and street-front presence make it one of the most recognisable Modulars on display shelves, driving continued resale interest and premium pricing for clean boxes.
Café Corner
Set #10182 • Modular Buildings
Released 2007 • Retired 2009
£69.99
Original Price
£2,461
Current Value
35×
Return Multiple
+3,416%
Total Return on Investment
Proven Returns
Historical returns with near-zero correlation to markets, acting as a safe-haven in crises, with selected sets appreciating 200–1000%
Tangible Assets
Physical assets stored in secure, insured facilities, with full ownership and the option for personal collection.
Expert Curation
Rigorous selection process focusing on rarity, condition, and market demand. Every set authenticated and graded.
How It Works
A sophisticated yet simple process designed for serious collectors and investors
Plan & Fund
We begin with a tailored investment strategy aligned to your goals, followed by secure transfer of capital to establish your portfolio.
Curate & Acquire
Our data-driven methodology selects a balanced mix of high-potential sets, sourced through specialist networks with full authentication and condition verification.
Store & Grow
Your collection is held in secure, insured facilities, with ongoing performance monitoring and support to realise returns at the optimal time.
Founded by Zevi Sternlicht
A data analyst and alternative asset investor, featured in Forbes and the Evening Standard. Little Brick Capital was built on years of backtesting, analysis, and private portfolio growth.
Learn more about our storyPerformance Comparison
Retired LEGO sets have delivered returns that consistently beat traditional assets.
"The Hot New Asset Class Is Lego Sets"
— Bloomberg
* Based on indexed performance (1987 = 1.00). This comparison is based on the most recent large-scale professional study of LEGO resale performance, which examined market data from 1987 to 2015. Past performance does not guarantee future results.
What Our Investors Say
Real investors. Verified holdings. Documented returns.
Jonathan E.
London
"After about three years with the platform, the performance has honestly surprised me. I put in just over £10k at the start and my portfolio's now worth a bit above £32k. The updates are clear, and I like that they don't sugar-coat anything if a set is slow, they just say so. Also storage and insurance being sorted for me is a massive bonus living in London with no space."
Secure Storage & Full Insurance
Your investments are protected in our secure facilities with full market-value insurance.
24/7 Security Monitoring
Continuous surveillance and controlled access protect your collection around the clock
Structured Storage Approach
Each client's sets are maintained for long-term preservation and arranged to support easy retrieval when needed.
Full Insurance
100% market value insurance coverage protecting your entire investment