Build Wealth,One Brick at a Time
LEGO produces a limited batch of each set, then retires it. Once off the shelves, the most desirable sets become highly sought-after by collectors, and prices can rise dramatically.
As a result of this, discontinued LEGO sets have emerged as a recognised alternative asset, with returns that have quietly outpaced gold, art and wine.
Portfolios from £50,000. Every set is stored and insured in the UK, and belongs to you.
Featured Case Study: Market Street
A modest production run, retired after a single year, now the rarest of the Modular Buildings.
18-Year Value Appreciation
Indicative pricing based on typical sealed market transactions.
Investment Highlights
- Rarest of the ModularsMarket Street had a modest production run and was retired after just one year. It is the rarest set in the Modular Buildings line, and sealed copies are exceptionally hard to find.
- Immediate Post-Retirement SurgeValues surged almost immediately after retirement in 2008. Even buyers paying steep premiums a year later have seen their sets multiply many times over since.
- Scarcity Increases Over TimeMost sets were built, displayed, or damaged. Sealed, well-preserved copies are now genuinely limited. Each year, the number of investment-grade units falls further.
- From £44.90 to £2,893A 64× return on the original retail price, driven by collector demand for a set that will never be produced again, not by short-term speculation.
Market Street
Set #10190 • Modular Buildings
Released 2007 • Retired 2008
£44.90
Original Price
£2,893
Current Value
64×
Return Multiple
+6,343%
Total Return on Investment
Proven Returns
Historical returns with near-zero correlation to markets, acting as a safe-haven in crises, with selected sets appreciating 200–1000%
Tangible Assets
Physical assets stored in secure, insured UK facilities. Every set is bought in your name and owned by you, and you can take delivery at any time.
Expert Curation
Rigorous selection process focusing on rarity, condition, and market demand. Every set authenticated and graded.
Tax Efficient
Almost every LEGO set sells for under £6,000, so for UK clients the gains are typically free of capital gains tax. See how
How It Works
A sophisticated yet simple process designed for serious collectors and investors
Plan & Fund
We begin with a tailored investment strategy aligned to your goals, followed by secure transfer of capital to establish your portfolio.
Curate & Acquire
Our data-driven methodology selects a balanced mix of high-potential sets, sourced wherever the right sets are available at the right price, with full authentication and condition verification.
Store & Grow
Your collection is held in secure, insured UK facilities, with ongoing performance monitoring and support to realise returns at the optimal time.
Founded by Zevi Sternlicht
A data analyst and alternative asset investor, featured in Forbes and the Evening Standard. Little Brick Capital was built on years of backtesting, analysis, and private portfolio growth.
Learn more about our storyPerformance Comparison
Retired LEGO sets have delivered returns that consistently beat traditional assets.
"The Hot New Asset Class Is Lego Sets"
— Bloomberg
* Based on indexed performance (1987 = 1.00). This comparison is based on the most recent large-scale professional study of LEGO resale performance, which examined market data from 1987 to 2015. Past performance does not guarantee future results.
Curious what these rates could mean for your own amount? Try the Growth Calculator
What Our Investors Say
Real investors. Verified holdings. Documented returns.
Many of these clients joined during our private, invitation-only years before we opened to the public in 2025, which is why some of their track records stretch back several years.
Jonathan E.
London
"After about three years with the platform, the performance has honestly surprised me. I put in just over £10k at the start and my portfolio's now worth a bit above £32k. The updates are clear, and I like that they don't sugar-coat anything if a set is slow, they just say so. Also storage and insurance being sorted for me is a massive bonus living in London with no space."
Secure Storage & Full Insurance
Your collection is held in a secure, access-controlled UK facility and insured at full market value.
24/7 Security Monitoring
Continuous surveillance and controlled access protect your collection around the clock
Long-Term Preservation
Each set is kept sealed and undisturbed in conditions designed for decades of preservation, so it retains its full collector value.
Full Insurance
Cover at fair market value at the time of any loss, not original retail price, so protection rises as your collection appreciates