Build Wealth,One Brick at a Time
LEGO produces a limited batch of each set, then retires it. Once off the shelves, the most desirable sets become highly sought-after by collectors, and prices tend to rise dramatically.
As a result of this, discontinued LEGO sets have emerged as a recognised alternative asset, with returns that have quietly outpaced gold, art and wine.
Portfolios from £10,000. Every set is stored and insured in the UK, and belongs to you. Collectable LEGO is not a regulated investment. Values can go down as well as up, and past performance is not a guide to the future.
What Retired LEGO Returns
"The Hot New Asset Class Is Lego Sets"— Bloomberg
The market
11%
a year, on average
Research by one of the leading universities, covering more than 2,300 sets, found average annual returns of 11%, ahead of gold, bonds and large stocks over that period.
Read the researchOur aim
Above
the market average
We buy sets with a clear reason to be wanted after they retire, at or below retail, and we aim to beat the market as a whole.
See our aim in numbersRetired at the beginning of 2025
1.3×
UCS AT-AT
1.8×
Family Reunion Celebration
2.2×
Weasleys' Wizard Wheezes
Three sets that left the shops at the beginning of 2025, and what they sell for sealed today.
The reasoning behind each oneMarket figure: Dobrynskaya and Kishilova, HSE University, resale prices of more than 2,300 LEGO sets, 1987 to 2015. Recent examples: our figures for completed sealed UK sales, September 2026. Past performance is not a guide to the future.
Questions Worth Asking Before You Invest
Straight answers to the questions people ask us first.
What does it cost?
A one-off 25% sourcing fee, including three years of storage and insurance. Then 1.5% a year to cover storage and insurance. Both exc. VAT.
Our fees in fullHow do I sell, and to whom?
There is a large secondary market for collectable LEGO, and retired sets change hands on it every day. When you want to sell, we find buyers and handle the sale for you, or you take delivery and sell the sets yourself on eBay, BrickLink or any other LEGO marketplace.
Who buys retired LEGOWhat if prices fall?
They can, and you may get back less than you paid. However, research shows retired LEGO prices move largely independently of stock markets, and when they do fall, they rarely drop below their original retail price.
See the FAQHow long should I hold?
Plan for at least five to ten years. Prices tend to climb steadily after a set retires, and the strongest growth often comes in that window. There is no minimum holding period with us, and you can take delivery at any time.
How it works, start to exitAre you regulated?
No. Collectable LEGO is not a regulated investment, so there is no FCA authorisation, no FSCS cover and no Ombudsman.
Historical Performance
Historically low correlation with equity markets. Independent research found an 11% average annual return from 1987 to 2015, with wide variation between sets. Past performance is not a guide to the future.
Tangible Assets
Physical assets stored in secure, insured UK facilities. Every set is bought in your name and owned by you, and you can take delivery at any time.
Expert Curation
Rigorous selection process focusing on rarity, condition, and market demand. Every set authenticated and graded.
The £6,000 Chattels Rule
Under HMRC rules, a tangible movable item sold for £6,000 or less is generally exempt from capital gains tax, and almost every individual LEGO set sells below that threshold. How the rule works
How It Works
A sophisticated yet simple process designed for serious collectors and investors
Plan & Fund
We begin with a tailored investment strategy aligned to your goals, followed by secure transfer of capital to establish your portfolio.
Curate & Acquire
Our data-driven methodology selects a balanced mix of high-potential sets, sourced wherever the right sets are available at the right price, with full authentication and condition verification.
Store & Grow
Your collection is held in secure, insured UK facilities, with ongoing performance monitoring and support to realise returns at the optimal time.
Founded by Zevi Sternlicht
A data analyst and alternative asset investor, featured in Forbes and the Evening Standard. Little Brick Capital was built on years of backtesting, analysis, and private portfolio growth.
Learn more about our storyThe Long Run
What eighteen years of scarcity did to the rarest Modular Building.
Market Street
Set #10190 • Modular Buildings • Released 2007 • Retired 2008
£44.90
Retail price
£2,893
Sealed now
64×
+6,343%
One of the best examples. Market Street had a one-year production run and is the rarest set in the line, so sealed copies are exceptionally scarce. It shows how far scarcity can carry a price over eighteen years. We plan portfolios around far more modest returns than this.
All-Time Case StudiesSecure Storage & Full Insurance
Your collection is held in a secure, access-controlled UK facility and insured at full market value.
24/7 Security Monitoring
Continuous surveillance and controlled access protect your collection around the clock
Long-Term Preservation
Each set is kept sealed and undisturbed in conditions designed for decades of preservation, so it retains its full collector value.
Full Insurance
Cover at fair market value at the time of any loss, not original retail price, so protection rises as your collection appreciates