Why invest in Lego sets?

Investing in Lego is more lucrative than gold, art and wine, according to a study by economists at the Higher School of Economics University.

LEGO isn’t just a toy. Over the past decade, retired LEGO sets have quietly outperformed gold, fine art, and even the stock market. Many academic studies, independent investors, and major media like The Guardian now recognise LEGO as one of the most overlooked physical assets of our time, offering double-digit returns, strong liquidity, and shock-proof resilience.

A Historically Proven Asset

At Little Brick Capital, we offer the first data driven Lego investment service

The main reasons to invest in Lego through our service are:

Which sets to invest in

We use proprietary data and AI tools to analyse thousands of sets, identifying those with the right traits for long-term growth.

Storage & Insurance

We store your sets in secure, climate-controlled facilities and insure them at full market value.

Why does Lego rise?

There are several reasons why Lego sets continue to rise year on year

Testimonials

Contact us today to discuss

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For the most comprehensive understanding of Lego investing, read the full study commissioned by Higher School of Economics in Moscow.

Other important articles to read include:

1) The Guardian – Investing in Lego more lucrative than gold

2) Research Gate – “LEGO – The Toy of Smart Investors

3) Higher School of Economics – “Toys Prove to Be Better Investment Than Gold, Art, and Financial Securities”

4) Wealth Management – “Lego Collecting Delivers Huge (and Uncorrelated) Market Returns”

5) Improbably – LEGO sets as investment assets

6) Bloomberg – “The Hot New Asset Class Is Lego Sets”

 

Disclaimers:

Like all investments, LEGO values can go down as well as up. Past performance is not a guarantee of future returns. You may not get back the amount you originally invested.